Are you a real estate agent looking to stay ahead of the competition and increase your sales? If so, you may be interested in learning about the latest technology that's revolutionising the industry: automated enquiry handling.
Traditionally, real estate agents relied on manual methods to handle enquiries, but in today’s fast-paced world, this approach is too time-consuming and can easily lead to missed opportunities.
Let us paint the picture.
Your real estate agency has multiple communication channels, with enquiries coming in through your social media channels, website, and the countless real estate portals you promote your listings through.
But some days you’re busy, and not even at your computer.
If a potential buyer sends an email or fills out a contact form, the delay in response could be several hours or even days. This not only creates a negative impression of your brand, but it also gives the impression that you are unresponsive or uninterested in their inquiry, which could lead them to turn to another agent.
This is where automated enquiry handling comes in. It allows agents to provide an immediate response to potential buyers, regardless of how tied up they are in other work.
How does automated enquiry handling actually work?
When a potential buyer submits an enquiry on your website, an automated system sends an instant response, thanking the buyer for their interest and providing additional information about your services. This system can also gather additional information from the buyer, such as their preferred property type and location, which can help you to provide more tailored services.
By using automated enquiry handling, you can manage your workload more efficiently, freeing up your time to focus on other tasks such as property viewings and negotiating offers.
But who wants to talk to a computer?
This is a common question, so we’re not surprised you were thinking about it. Despite the many advantages of automated enquiry handling, some agents are hesitant to adopt the technology for fear of losing clients with an impersonal response.
Rest assured, these systems can be designed to mimic human conversation and respond to specific types of enquiries in a very personalised way. For instance, if a buyer expresses interest in a specific property, the system can provide more information about that property and offer to schedule a viewing.
Sounds expensive. Can I afford this?
A better question is: ‘can I afford to lose 44 percent of enquiries?’. This is the amount of people who will not do business with you, if you don’t answer their enquiries promptly.
When looking at adopting automated systems, the cost can be a common concern. While there may be some initial investment, the long-term benefits often far outweigh the costs. By providing instant responses to enquiries and gathering valuable customer data, you can increase your sales and improve your overall efficiency, giving you a competitive edge in the real estate market.
In addition, automated systems can provide you with valuable data about your customers. The system can track which properties are generating the most interest, which types of buyers are making enquiries, and which marketing channels are driving the most traffic to your website. This information can help you to refine your marketing strategies and better understand the needs of your buyers.
A good automated enquiry handling system is like having the help of another full time employee, but for a fraction of the cost.
Feature Of The Week: Automated Enquiry Processing
MantisProperty's automated enquiry handling is a game-changing technology that can help you streamline your work, increase your sales, and provide exceptional customer service.
This cutting-edge technology allows for an immediate response to new enquiries through the use of autoresponders and automated workflows.
All enquiries from realestate.com.au, domain.com.au, Facebook and your website (if it's integrated with our API or using our free plugins) are automatically imported within seconds into your MantisProperty account, with new hot buyers, hot tenants and hot vendors automatically identified and flagged for your attention.
Automatic alerts can go to your salespeople for immediate action, and autoresponders allow you to configure personalised emails or text messages to potential buyers and tenants.
If you’re considering embracing a technology that can help position you for long-term success in a rapidly evolving industry, check out MantisProperty’s solution here: https://www.mantisproperty.com.au/automated-enquiries.aspx