In today’s digital real estate landscape, connecting with your clients and prospects through email remains one of the most effective ways to build relationships, market properties, and grow your business. But there’s a hidden threat that could be damaging your reach and reputation without you even knowing it—invalid or poor-quality email addresses in your contact database.
That’s why we’re excited to announce our new ZeroBounce integration, now live in MantisProperty. This powerful feature gives you the ability to validate email addresses automatically or manually, helping ensure that your marketing campaigns are more effective and that your messages reach the people who matter.
Why Email Validation Matters
When you send an email campaign to invalid or inactive email addresses, it can hurt your domain reputation, increase your bounce rate, and decrease email deliverability. Internet service providers (ISPs) monitor these metrics closely. If your domain starts generating too many bounces or gets flagged as sending to spam traps or bots, your future emails may go straight to junk folders—or worse, get blocked entirely.
Email validation solves this by checking every address in your database and confirming that:
- The email is properly formatted
- The domain exists and can receive mail
- The address is not a known spam trap, bot, or abuse account
- The mailbox is active and able to receive messages
What the MantisProperty + ZeroBounce Integration Does
With the new ZeroBounce integration, MantisProperty users can now connect their ZeroBounce account and take full control over the quality of their email data. Here’s what’s possible:
✅ Automatic Email Validation
You can set MantisProperty to automatically validate every email address as soon as it is entered into your system—whether that’s through an online enquiry, an inspection check-in, or a manually created contact. This means your contact list stays clean and accurate from the start, reducing the risk of sending to invalid addresses.
🔍 Manual Validation
Prefer to review things manually? You can choose to validate individual contacts only when you want. This gives you full flexibility while still benefiting from ZeroBounce’s powerful validation engine.
📊 Bulk Validation Tool
Already have a large contact database? No problem. MantisProperty also includes a bulk validation tool that allows you to clean your entire email list with just one click. This is perfect for users with years of accumulated data or those preparing for a major email campaign and wanting to ensure maximum deliverability.
The Benefits of Using Email Validation
Implementing email validation isn’t just about avoiding bad data—it’s a smart move with real business benefits:
1. Improved Deliverability
Clean email lists help your messages avoid spam filters and reach your recipients’ inboxes. This leads to higher open rates and better engagement across the board.
2. Better Campaign Performance
When your list is full of verified, valid contacts, your click-through rates and conversions go up. You’ll also gain more accurate insights from your campaign metrics.
3. Protect Your Sender Reputation
By minimizing hard bounces and spam complaints, you help maintain a strong domain reputation. This ensures your future emails are trusted by email providers.
4. Save Money
Email marketing platforms often charge based on list size or the number of emails sent. Removing bad emails reduces unnecessary costs and keeps your campaigns lean and efficient.
5. Comply with Privacy Standards
Cleaning your database helps maintain compliance with privacy and data protection laws by ensuring you’re only holding onto relevant, accurate data.
How to Get Started
Getting set up is simple. Just log into your MantisProperty account and go into preferences > 3rd party integrations > Zero Bounce and follow the instructions there. From there you can choose whether you want to :
- Enable automatic validation for all new contacts
- Run validations manually as needed
- Use the bulk validation tool to clean your existing contacts
In an increasingly competitive digital environment, maintaining a clean, high-quality contact list is essential to real estate success. With the new ZeroBounce integration, MantisProperty gives you an easy, powerful way to validate emails, protect your domain reputation, and make sure your marketing campaigns get seen and opened by the right people.
Start using this feature today and take the guesswork out of your email outreach.