The real estate industry has been forever changed by the recent events and the shift to a more digital and virtual world. As the world continues to adapt to the new normal, the demand for virtual real estate tours remains strong and shows no signs of slowing down.
While the demand for virtual tours may have been increased because of the pandemic, there are many other factors now at play such as more interest from interstate and overseas buyers.
According to Smart View Media, “Compared to those property listings that only uses photos, Realtor.com found that integrating virtual tours gets a significant 87% more views.”
The shift to virtual tours has transformed the way we do business in the real estate industry, and it's now essential for agents to keep up with this growing trend. With virtual tours, you can showcase properties in a way that's both engaging and interactive, providing prospective buyers and tenants with a unique and memorable experience.
Unsure on how to start with creating a virtual tour? The following are a few tips to get started:
Choose the Right Platform:
When choosing a platform for creating a virtual real estate tour, there are several options to consider such as Matterport, Zillow 3D Home, and Cupix. Each platform has its own unique features and costs, so it's important to select one that fits your specific needs and budget. Consider factors such as the ease of use, cost, quality of the virtual tour, and the level of support offered by the platform.
Prepare and Capture the Property:
Before capturing the property, it is crucial to prepare it for the virtual tour like you would with any type of open inspection. Make sure to take high-quality images and videos that showcase the property's unique features and benefits. You can also use the editing tools provided by the platform, add labels, annotations, and hotspots to highlight specific areas of the property.
Share and Promote the Tour using MantisProperty
Once the tour is complete, publish it and share it on your website, social media, and listing sites using our easy bulk uploader, email marketing and automation flows to potential buyers.